Comprehensive Communication Solution
FOCUS (The Fellowship of Christians in Universities and Schools) is a non-profit organization that ministers to the students and faculty of preparatory schools and boarding schools along the eastern seaboard. In 2008, FOCUS appointed a new Executive Director to lead the ministry. In assessing the ministry, the leadership team determined that FOCUS’ communication efforts had become diffused and muddled by too many voices over too long a period of time (nearly 50 years of ministry).
FOCUS hired His&HerANDERSON to update its branding, web presence, internal newsletter, and marketing collateral in order to bring unity and cohesion to the ministry—both its public appearance and its internal perception.